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Empirical Evaluation of Integrated Trust Mechanism to Improve Trust in E-commerce Services

Yasir, Siddiqui Muhammad, Ahn, Hyunsik

arXiv.org Artificial Intelligence

There are mostly two approaches to tackle trust management worldwide Strong and crisp and Soft and Social. We analyze the impact of integrated trust mechanism in three different e-commerce services. The trust aspect is a dormant element between potential users and being developed expert or internet systems. We support our integration by preside over an experiment in controlled laboratory environment. The model selected for the experiment is a composite of policy and reputation based trust mechanisms and widely acknowledged in e-commerce industry. The integration between policy and trust mechanism was accomplished through mapping process, weakness of one brought to a close with the strength of other. Furthermore, experiment has been supervised to validate the effectiveness of implementation by segregating both integrated and traditional trust mechanisms in learning system


The IRS is allowing taxpayers to opt out of facial recognition to verify accounts

NPR Technology

The Internal Revenue Service says it's giving taxpayers with individual accounts a new option to verify their identity: a live virtual interview with tax agents. This comes after the IRS backed away from a planned program to require account holders to verify their ID by submitting a selfie to a private company, a proposal that drew criticism from both parties in Congress and from privacy advocates. The agency says account holders can still choose the selfie option, administered by ID.Me. But if they'd rather not, the agency says, taxpayers will have the option of verifying their identity "during a live, virtual interview with agents; no biometric data – including facial recognition – will be required if taxpayers choose to authenticate their identity through a virtual interview." The IRS announced the new option on Monday. It says that ID.Me will destroy any selfie already submitted to the company, and that those selfies now on file will also be permanently deleted "over the course of the next few weeks."


Preventing money mule fraud using artificial intelligence

#artificialintelligence

Over the last decade, the accessibility of banking and financial services has grown by leaps and bounds. However, there has also been a growing incidence of financial frauds. One such scam that has been on the rise is the money mule scam. A money mule is essentially a person who is used as a conduit to transfer money illegally. Criminals target victims to get their money transferred using the latter's bank accounts.


How Is Machine Learning Used In Finance?

#artificialintelligence

Machine learning is a facet of Artificial Intelligence (AI) and a data analysis method based on the idea that computer systems and machines can learn from data by identifying patterns and making decisions without excessive human intervention. The global machine learning market is estimated to grow from USD 1.41 Billion in 2017 to USD 8.81 Billion by 2022. Machine learning can be used in diverse industries and the finance sector is one of those. To precisely enable financial establishments to identify suspicious activity and prevent fraud is again the functionality of machine learning. The shopping recommendations you receive based on your online activity and purchase history result from machine learning.


Segmint Launches Unparalleled Artificial Intelligence (AI) Predictive Modeling Platform to Drive Strategic Decision Making

#artificialintelligence

Cuyahoga Falls, Ohio, May 13, 2021 (GLOBE NEWSWIRE) -- Bespoke AI-driven predictive models have traditionally been expensive and normally have taken months to create and deploy, making them the exclusive domain of only the largest financial institutions. Community banks and credit unions have been at a major competitive disadvantage in using predictive analytics and AI to drive business decisions. Segmint, the global leader in transaction cleansing and analytics for financial institutions, announced the launch of its industry leading AI Platform, a cloud-based and always-on predictive modeling engine which can build and deploy custom predictive models for any financial institution within two weeks. Segmint's AI Platform delivers predictive models at incredible speed and scale, using insights that describe the full universe of customer data. The AI Platform boasts seamless data integration with multiple cores where data flows into the models on a daily basis, continuously updating the insights.


Zoom's automatic closed captions will roll out to everyone in the fall

Engadget

Closed captions will soon be widely available on Zoom. The video conferencing app has announced that it's working towards making automatic closed captioning available to all of its users by the fall of 2021. Currently, the built-in AI-powered feature is locked behind a paywall and can only be accessed by paid account holders -- a Zoom subscription costs at least $150 a year per license. Everybody else has to provide their own captions by typing them up or using a third-party service. In an effort to help free account holders in need of live transcriptions, such as those with hearing loss, Zoom is accepting automatic closed captioning requests until the fall when the feature is done rolling out.


Machine Learning HSA Personas Reveal Industry's Over-Generalization of Consumer Needs

#artificialintelligence

Lively, Inc., creators of the modern Health Savings Account (HSA), today released its first HSA Persona Report, giving a view into how consumers are using their HSA funds. Findings show that the industry's perception of the average HSA holder is vastly misunderstood, as a majority of people who use HSAs have just $1,050 in assets and are primarily motivated to save in case of unexpected healthcare costs. This indicates that account holders do not utilize an HSA for its long-term benefits and may need more offerings and education to start saving. This press release features multimedia. "HSAs are an incredible option because of their triple tax advantage: You put money in tax-free, earn interest or potential investment growth tax-free, and can withdraw money tax-free for qualified medical expenses," said Alex Cryricac, CEO and Co-Founder of Lively.


How to stop your smart home spying on you

The Guardian

During an interview with the BBC last year, Google's senior vice-president for devices and services, Rick Osterloh, pondered whether a homeowner should disclose the presence of smart home devices to guests. "I would, and do, when someone enters into my home," he said. When your central heating thermostat asks for your phone number, your TV knows what you like to watch and hackers can install spyware in your home through a lightbulb security flaw, perhaps it's time we all started taking smart home privacy issues more seriously. Just this week the National Cyber Security Centre issued a warning to owners of smart cameras and baby monitors to review their security settings. You can get a quick overview of privacy options for many smart home devices using the Mozilla "*privacy not included" guide; however if you've already invested in particular technology, all is not lost.


Visa uses AI to prevent $25bn in fraud

#artificialintelligence

Visa has announced new analysis showing Visa Advanced Authorization (VAA) using artificial intelligence (AI) helped financial institutions around the world prevent an estimated $25 billion in annual fraud. VAA is a comprehensive risk management tool that monitors and evaluates transaction authorizations on the Visa global payment network, VisaNet, in real time to help financial institutions promptly identify and respond to emerging fraud patterns and trends. Visa processed more than 127 billion transactions between merchants and financial institutions on VisaNet last year and employed AI to analyze 100 percent of the transactions--each in about one millisecond--so financial institutions can approve legitimate purchases while quickly identifying and preventing fraudulent transactions. "One of the toughest challenges in payments is separating good transactions made by account holders from bad ones attempted by fraudsters without adding friction to the process," said Melissa McSherry, senior vice president and global head of Data, Risk and Identity Products and Solutions, Visa. "Visa was the first payment network to apply neural network-based AI in 1993 to analyze the riskiness of transactions in real time, and the impact on fraud was immediate. By striking the right balance between human expertise and technology innovation, we continue to evolve our capabilities as new AI breakthroughs expand the realm of what's possible."


UBS Bank: Amelia AI and Customer Service

#artificialintelligence

What is Amelia artificial intelligence? How can the AI platform help improve banking and financial services while keeping operating costs low? Tom DeCarlo, UBS head of client services in the Americas, tells industry analyst Michael Krigsman at CXOTalk during the IPsoft Digital Workforce Summit in New York about the company's efforts to improve efficiency and increase the quality of customer experiences through technology. UBS is continuously training its workforce with focuses on policy process and procedure, but is also using IPsoft's Amelia AI platform to help ensure a return on investment. At UBS, Amelia works within a contact center to help CSAs and sales assistants work more quickly to assist financial advisers and account holders.